We read every page of centralathlete.com and checked it against what people in your categories are actually searching for. The work you have put in is real. Most of what is holding it back is mechanical, and none of it requires starting over. Here is what we found, starting with what is costing you now.
Eight things, each one checked directly rather than assumed.
Open the Resources menu at the top of any page on your site and all seven items return an error page: the Beginner's Guide to Remote Coaching, 77 Easy Actions Towards Vitality, Functional Resistance Training 101, Training on the Go, Nutrition on the Go, Basic Lifestyle Guidelines and the Goal Setting Workbook.
These were properly built pages with working sign-up forms. One was still live on 9 June this year. The "schedule your free strategy session" link at the end of 27 of your blog posts is dead too.
Every site gives search engines a list saying "here is everything I have." Yours lists 28 pages. You have 389. It was generated once by a free online tool and never updated, and every date in it reads 14 February 2025.
Not on that list: 332 of your 339 blog posts. All 23 client stories. Your OPUS Sound Bed and Nerve Express pages. The list also sends Google to six pages that no longer exist.
The clickable blue line in a Google result is the page's title. On your site, 366
pages carry the title Central Athlete Website. Every blog post. Every
client story. Every coach profile.
About twenty pages were given real titles at some point and the work stopped. So your writing on bloodwork, fascia, PEMF, creatine and zone 2 training is offered to searchers as hundreds of identical results named "Central Athlete Website".
We checked all 389 pages. No street address, no phone number, no map, no clickable "call us". Your contact page is 51 words, has no heading, and offers only a name and email box. The heading on it currently reads "Conact us".
The homepage begins downloading a 10.5 megabyte video the moment it opens. Until that arrives, visitors look at a frozen frame. We have watched it happen. On a phone or a slower connection it reads as a site that is broken rather than a site that is loading.
For comparison, your OPUS Sound Bed page is under 1 megabyte and appears almost instantly. There is also a second copy of the same video, 16 MB, that no browser ever uses.
Two unfinished development versions of your site are publicly live, and Google has both indexed:
central-athlete-website.webflow.io, your current designcentral-athlete.webflow.io, an older version with different page addressesYour own site sends people to the first one from every page it has. The seven items in your top Resources menu point at it, and so does the logo at the bottom of the page. That is 3,128 links across 389 pages, every one of them pointing away from centralathlete.com. Google is being shown three versions of the same business and asked to work out which one is real.
You have 339 blog posts and 8 recovery pages, almost entirely disconnected. 58 blog posts discuss a recovery service without linking to the page that sells it.
Your article on the benefits of PEMF therapy does not link to your PEMF page. Your article asking whether infrared saunas are worth the hype does not link to your infrared sauna page.
Search engines rate a site's overall standing from 0 to 100. Yours is 27, which is good, built on real coverage from Men's Journal, Shape, ClassPass and CrossFit.com, some of it since 2013. The Austin businesses ranking above you score 4 to 22.
The difference is not size. It is that their pages say plainly what they are. Their page titles name the service and the city:
| Their page is called | Yours is called |
|---|---|
| "Infrared Sauna and Red Light Studio in Austin" | "Central Athlete Website" |
| "Cold Plunge Austin | Cryo Body Works" | "Central Athlete Website" |
| "Austin Simply Fit: Personal Trainer Austin Texas" | "Central Athlete Website" |
They also have a page for each service with enough on it to answer a question. Yours average 165 words. That is the whole gap, and it is items 2, 3 and 7 above.
Your copy is good. It is written by someone who knows the subject. Our read is that it is a little too general in a few places, and that small changes would make it work harder.
"We work with individuals who are tired of spinning their wheels and want a structured, proven approach that delivers measurable results."
That is true of almost everyone who has ever joined a gym, so nobody reads it and thinks that is me. The people you actually serve are specific: busy professionals, people over 40 who want to stay capable, executives with no time, people who want to be assessed properly rather than guess. Naming them directly costs nothing and changes who feels spoken to.
Your client stories contain 32 measured outcomes. Charles, 55, lost 19.4 lbs of fat and gained 5 lbs of muscle, then completed a 10-mile Spartan Super less than a year after an accident. Kaitlin went from zero strict pull-ups to her one-rep-max bench becoming her eight-rep max in 15 weeks.
Those are on the site, but not on the pages where somebody is deciding whether to contact you. A claim about measurable results is worth far less than one measured result placed next to it.
Between them your team holds CSCS, OPEX Level 2 and CCP, CHEK Practitioner, FMS, IHP, ISSA Nutrition, ACE-CPT and a 500-hour massage therapy qualification. You trained under OPEX founder James Fitzgerald and biological medicine pioneer Dr. Dickson Thom, across 17 years.
All of it lives on individual coach profiles, reached by clicking a photo. Someone deciding whether to hand you their health wants exactly this, and they want it before they have to go looking. It is the difference between hoping you are good and knowing you are qualified.
The assessment-first model, the biological medicine, the behavioural science, the 17 years: it is described in one paragraph on one coach profile. It is the clearest statement of why Central Athlete is different from any other gym in Austin, and it is the hardest thing on the site to find.
Someone choosing your Austin facility and someone coaching remotely from Sydney are solving different problems and worrying about different things. Right now both read largely the same words. Splitting them lets each one answer the objection the other does not have.
Four levels, each one including everything above it. Pick whichever makes sense. Nothing here needs to happen all at once.
You sent us four groups of terms. We checked them all, added a fifth you did not mention, and looked at what each audience is actually asking.
You did not ask us to look at this and it is the strongest opportunity you have. There is steady, active demand for the exact equipment you already own, you already have a page for nearly all of it, and the businesses currently winning those searches are much smaller than you.
You are the answer to the first one and you do not appear. The HRV questions matter too: you own a Nerve Express, which measures precisely that, and its page is 152 words that Google has never been told about.
The largest single opportunity on the site, and unusually uncompetitive. You already coach clients in California, New York, South America, Australia and Southeast Asia. Your website mentions that once, halfway down the homepage.
Worth pursuing and worth being realistic about: this is the most competitive thing you could chase, and it is not where the quickest wins are.
One thing worth knowing: most of the Austin phrases you sent, including "personal trainer with bloodwork Austin" and "longevity training Austin", are barely searched. They are excellent descriptions of what makes you different. They are just not what people type. Keep them in your copy, do not build pages for them.
There is consistent Austin demand for body composition scanning, your whole model is assessment-first, and your client stories are full of body composition numbers. If you offer this, it is a page waiting to be written.
We checked all eight terms you sent and none of them are meaningfully searched. That is not a comment on the offer. It means the people who buy concierge coaching are not finding it by typing it into Google, so building search content for APEX would be work aimed at an audience that is not looking. It belongs in referrals and reputation, and we would rather say so than sell you pages for it.
You mentioned you have built this page and not uploaded it yet, so this is worth hearing first. Ten of the thirteen licensing terms you sent are effectively unsearched. The few with any volume are consumer searches, not businesses looking to license.
The clearest signal is what people search next, and it is dominated by one word: free exercise video library, exercise video library free download, free exercise video content licensing.
Launch it if it serves your existing clients, which it may well do. We would not invest further in the licensing angle expecting search to bring buyers.
Almost everything above happens inside Webflow, so we would need to be added as a collaborator. Without it we can tell you exactly what to change but cannot make the changes ourselves.
Adding ash@nickgray.net as an Owner takes about thirty seconds and
lets us see which searches already bring you visitors, and resubmit your page list
once it is rebuilt.
If the PDFs exist somewhere, restoring that whole funnel is quick. If not, it is a rebuild, and that changes the first item on the list.
Each post ends with a signature image. That looks right to a reader but tells Google nothing about who wrote it, and on health topics that carries real weight. Our guess is you, but it is your call.
There is steady Austin demand for it and you may already be doing it.
The homepage describes the devices as FDA-approved. For equipment in this category the usual term is FDA-cleared, which is a different classification. Before we put that phrase on more pages, could you confirm which applies to each device?